The ABILIFY MYCITE® System and COVID-19

Early on in the COVID-19 pandemic, as uncertainty around our collective future spread, we realized the ABILIFY MYCITE System, which helps people dealing with mental illness share pill ingestion and mood data with their healthcare providers and support system, is the perfect lifeline during a period of social distancing.

We very quickly developed the social ads below, which speak explicitly to the struggles people experienced during the height of the pandemic.