Rejoyn
One of the world’s first digital therapeutics, Rejoyn is an app that harnesses the power of neuroplasticity to reduce the symptoms of depression.
The core campaign emphasizes the moment that literally changes users’ minds—when they tap their phone screens—by placing the viewer on the other side of the glass.
Environmental brand extensions, like the one below in the NYC subway system, played on the frustrations that often pop up during typical commute.
